If you think American women and Western women in general are more liberated than ever, maybe you better think again. This is not an article about “inequality” in the workplace or how women aren’t earning the “same salaries as men.” It’s a look at how women are secretly being manipulated into living lives that are alien to their true inner nature; and how most women are suffering because of it. Divorce, overwork, overstress, eating disorders, plastic surgery, depression, suicide—something strange is happening to women. It appears a great experiment is taking place, aimed at seeing how far women can be transformed into becoming something that is the polar opposite of their true inner nature.
Something is very seriously wrong with women today. If you don’t see it, you’re not paying attention. American and Western women are bogged down by worry, sadness, depression, emotional and physical anxiety, health problems and illnesses like never before.
The mass media is not reporting this sad truth to any great degree. But if you keep your eyes open you can see something is wrong, and you can even find bits and pieces of evidence of this mysterious mass illness in newspapers, magazines, and on television:
“A recent study finds that one in four women age 45 to 59 take anti-depressants.”
— USA TODAY
“The United States is rapidly falling behind the rest of the industrialized world when it comes to life expectancy, and no demographic is facing a more rapid decline in life expectancy than women. According to a new study by the Institute for Health Metrics and Evaluation (IHME) at the University of Washington, the life expectancy of the American woman is not just growing too slowly…it is actually declining.”
—Travis Waldron, Thinkprogress.org
“It is estimated that 8 million Americans have an eating disorder—seven million women and one million men.”
—Press TV
“Two to three in 100 American women suffers from bulimia.”
— South Carolina Department of Mental Health
“One in 200 American women suffers from anorexia.”
—South Carolina Department of Mental Health
“One in four women aged between 45 and 64 now experience some form of mental disorder—an increase of 20 per cent in the last 15 years.”
—The Telegraph
These statistics are a clear indication of a growing epidemic, like symptoms pointing to an underlying disease. What’s going on here?
The answer, according to those who study this type of data, is related to the fact that more women are working now than ever before. This is a direct result of the feminist movement that swept America in the 1960s -1990s.
“…The Feminist Movement, or the Women’s Liberation Movement, is a period of feminist activity in the United States which began during the early 1960s and lasted through the late 1990s.”
—Wikipedia
Of course, women having careers is not a bad thing, in and of itself. But the problem lies in the fact that not only are women working full-time, but they are also still expected to fulfill their traditional role at home as moms, wives, and daughters of aging parents. All this appears to be too much to bear:
“Middle aged women trying to juggle careers, children and elderly relatives are suffering from depression and anxiety more than any other social group, NHS figures show.”
—The Telegraph
“Mental health charity ‘Mind’ said women in their 40s and 50s were becoming increasingly affected by trying to manage the responsibilities of family, home and work…This particular age group was probably reared by their stay-at-home mothers and they are almost certainly now working mothers, who face the financial pressure of being part of a two income family…”
—The Telegraph
The mass media tells us that thanks to the post-60s feminist movement women now have freedoms and opportunities that make them “almost” equal to men. We hear this adulation of feminism repeated by many journalists, industry leaders, and university professors. At first glance the idea appears correct and plausible. But is it really true? Have women really come all that far? Are women really better off now than ever before?
The statistics don’t support it, at least when it comes to health. But there’s more to the story.
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Secret Social Engineering of the ‘Modern Woman’
Before we go any further, let’s be clear. This is not an article about how women aren’t equal to men, or how women belong barefoot and pregnant in the kitchen. Women are tougher and stronger, smarter and more intuitive than men in many ways. In fact, women should be praised for putting up with the infantile behavior of most men.
George Carlin (1937 – 2008) was one of the greatest philosophers and social thinkers of the 20th century.
Women have helped shape American culture, not just in the past decades, but since the first pilgrims landed on North American shores. From the beginning, women have assumed leadership roles in politics, science, education, literature, medicine, and as informed citizens.
But in the past decades American and Western women have undergone a sudden transformation; a shift has occurred, so blatant and profound that few sociologists recognize the gravity of its implications.
Somehow in the past decades society in general—fueled by the “mass media” and the “big corporations” that sponsor them—has taken the age-old storybook dream of women which is THIS:
The Cinderella story.
And they have turned that dream into THIS:
Young women are taught that a good career should be their central ambition.
Yet, the trouble is, this is not the reality for all but the smallest handful of women. For all the idealism of the mass media and the university advertisements urging higher education, the fact is that women’s lives are actually turning into THIS:
Women’s health statistics show that women are having a harder time not just at work but in life now more than ever before.
What’s more, a large percentage of American women work in retail. So the “dream” that American women are being sold…if you want to get even deeper into reality…really looks more like THIS:
Many more women than men work in retail, yet barely any of them make it into the top jobs.
The result is where we are today, where children suffer the most, the victims of unprecedented divorce, nuclear families, both parents working (decreasing family time), financial worries, stress, etc. The “working woman” has been achieved at the sacrifice of traditional family values.
Even worse, the so-called liberation of women has fundamentally changed women’s behavior. No longer reliant on men for their well-being, women are becoming more aggressive, more sexually promiscuous, more hardened and jaded, less empathetic, less sypathetic. In essence, they are becoming more masculine. space
Modern Woman vs. Traditional Woman
Let’s compare the Modern Woman with the Traditional Woman:
MODERN WOMAN
Doesn’t want kids “right away” or even “ever”
Likes to have sex with multiple partners and feels empowered by this
Drinks alcohol more than ever before
Does drugs more than ever before
Enjoys showing her body in various states of undress
Acts out more aggressively than ever before, indirectly teaching children aggression is ok
TRADITIONAL WOMAN
Seeks good husband
Desires to have children
Believes primary goal in life is to raise children, and willing to sacrifice for children
Does not seek sex from anyone other than husband
Exhibits kind and gentle behavior to create a community / society suitable for rearing children
Which version of “woman” seems right to you? If you are a woman, which version resonates more with your heart? If you are a man, which woman fits your ideal mother, wife, sister?
The Traditional Woman looks like this:
Nancy Davis posing for a publicity photo, 1950. Few women in the world exhibit as much class and style as Nancy Reagan.
By comparison, the Modern Woman looks like this:
Young American girls are taught by television that getting drunk, acting aggressively, and having sex with multiple partners, including other women, is fun.
You may agree that the Traditional Woman in the example above, as opposed to the Modern Woman, is smarter, stronger, classier, more intelligent. What we haven’t figured out is that the Modern Woman is not just evolving naturally, as it may seem; instead, she is intentionally being created or socially engineered.
“Social engineering is a discipline…that refers to efforts to influence popular attitudes and social behaviors on a large scale, whether by governments or private groups.”
—Wikipedia
That is to say, the mass media and their corporate sponsors are “selling” the Modern Woman to young women today. They seem to be trying to create a Modern Woman out of the younger generations; a Modern Woman who is the polar opposite of the Traditional Woman.
How and why are the Elite doing this?
Let’s start with the ‘how.’ Their M.O. is simple: They are using the main hypnotizing tool available to them—television. Just look at a handful of the horrifyingly debased TV shows that the big corporations are selling to young women:
MOB WIVES
REAL HOUSEWIVES
JERSEY SHORE
SEX IN THE CITY
JERRY SPRINGER
STEVE WILKOS
MAURY POVICH
These shows have a negative influence on young women and young men, and they have a negative impact on society over time.
If you think it’s crazy to believe women can be manipulated and influenced by the mass media or by big corporations, then watch this 4-minute video clip from the award winning British television documentary The Century of the Self. Here we are shown how in the 1940s one major corporation successfully hatched a plot to encourage women to start smoking cigarettes—something most women would never have dreamed of until then:
Here we are shown how one big corporation created the idea that if a woman smoked it made her more powerful and independent—an idea that still persists. The goal of the big corporation was to sell more cigarettes. They used the media to help them achieve this goal simply by implanting “an idea” into women’s minds.
Is it possible, then, that the mass media and their corporate backers have also encouraged women to enter the workforce? Was the feminist movement, the catalyst that pushed women into the workforce, socially engineered by the big corporations for profit?
To find the answer, let’s watch the 3-minute video clip below. Former presidential hopeful Aaron Russo (1943 – 2007), friend of 1%-er Nick Rockefeller (of the Rockefeller Dynasty), tells how Rockefeller admitted to him that the feminist movement was socially engineered to push women into the workforce to increase tax revenues and corporate profits:
This information is jaw-dropping. Many believe Russo was murdered because of the things he revealed about Nick Rockefeller and the Rockefeller’s secret plans.
The total influence—economic, political, even spiritual—of the women’s liberation movement (feminism) is still being felt in every corner of society.
Because of women entering the workplace en masse in the 1960s – 1990s, the price of homes and vehicles skyrocketed. The big corporations could now charge more for homes and vehicles because working women created the dual income household.
We can see how the paradigm has shifted by watching old black and white TV shows like Leave it To Beaver that depict a one-income family. Dad comes home from work at 4 pm to have dinner with his family. They enjoy a nice home, a nice car, and a big green lawn. This was how Americans lived.
By contrast, today’s moms and dads shuffle their kids off to daycare early in the morning and drive angrily to work in order to get the two incomes they need just to keep their heads above water, and to stave off the banks from repossessing their homes, cars, and their lives. Family time and family values have been traded for an inorganic collection of wood, nails, steel, rubber and a cool new GPS tracking device.
Today women are forced to work, like it or not, victims of the economy created by the feminist movement (which has indirectly hurt traditional American society and family values). The vast majority of women are stuck in low-paying, dead-end jobs that contribute to their feeling of depression, sadness, anger, confusion, and so on.
Today, families are having less children than ever before, a clear sign that women are in distress:
“Continuing a 12-year decline, the U.S. birth rate has dropped to the lowest level since national data have been available, according to statistics just released by the Centers for Disease Control (CDC).”
—About.com (2012 stats)
Also, more women are having children out of wedlock—further evidence of the social engineering of the Modern Woman:
“More than one-third of all births were to unmarried women.”
—About.com (2012 stats)
So how can we fight against the social engineering of women? How can we help women fight the disease afflicting them? Perhaps it may help if we realize that women were never really oppressed to begin with. Women have always been respected, loved and valued first and foremost in the home…
“The man may be the head of the house, but the woman is the neck. And the neck can turn the head any way she wants.”
—My Big Fat Greek Wedding
“A happy wife is a happy life.”
—Proverb
Women have long been important contributors to the arts and sciences, and to civilization as a whole; yet this fact seems to be downplayed by the mass media, as it doesn’t fit the perception of reality the media wants the younger generations to believe.
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Famous Women In History
Do these pre-feminism movement women look like they were oppressed?
Left: Queen Cleopatra (69 BC – 30 BC) of Egypt. Right: Queen Nefertiti (1370 BC – 1330 BC) of Egypt. Both women lived long before the feminist movement.
Left: Catherine de Medici (1519 – 1589) was Queen consort of France. Right: Charlotte Brontë(1816 – 1855) was an English novelist and poet.
Left: Golda Meir (1898 – 1978) was Prime Minister of Israel before the feminist movement. Right: H.P. Blavatsky (1831 – 1891) became famous for her occult books. Was either woman oppressed?
Left: Khadīja bint Khuwaylid(555 – 619) was the first wife of the Islamic prophet Muhammad. Right: Mother Teresa (1910 – 1997). Both lived liberated and extraordinary lives.
Left: Amelia Mary Earhart (1897 – 1937) was a noted American aviation pioneer and author. Right: Mahalia Jackson (1911 – 1972) was an extraordinary gospel singer.
Left: Ma barker (1873 – 1935). Right: Annie Oakley (1860 – 1926). Neither one needed a feminist movement to make history.
Left: Ma Joad in John Steinbeck’s “The Grapes of Wrath” represents a typical working matriarch of post-colonial America. Right: Clara Barton (1821 – 1912) was a pioneer American teacher, patent clerk, nurse, and humanitarian. She is best remembered for organizing the Red Cross.
You won’t find women’s names among the signers of the Constitution.With few exceptions, they have been largely ignored by historians and textbooks on early American history. Nonetheless, there have been women doctors, lawyers, preachers, teachers, writers, and singers. In every case they made important contributions to America’s early years.
To believe women were oppressed by men before they were liberated by the feminist movement of the 1960s – 1990s is a baseless and even sinister dream implanted in our minds by the mass media and their corporate backers; and this dream has now turned into a nightmare not only for most women, but for all of us, and more importantly for our children, who are paying the price.
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Finding The Cure
The good news is that women seem to be awakening to all of this. Using their natural intuition—women have always been more in touch with their intuition than men—women are realizing that somehow someone or something is pushing them off center.
Something has gone tragically wrong, and while most women can’t quite put their finger on exactly what’s broken there is a clear sense that something is off. We see this in a new study by More Magazine,which shows that even despite the idealism of women in the workplace, women are less ambitious than they were 10 years ago. More’s third annual workplace report surveyed U.S. women about their attitudes toward their jobs.
A whopping 43% of women said they were less ambitious than a decade prior
73% say they wouldn’t apply for their boss’s job
38% say they don’t want the politics, pressure and responsibility of a high-power position
This decline in ambition, More says, is not new—the findings cite data from several nationwide studies by the Families and Work Institute that show that the percentage of women ages 35 to 44 that wanted a job with more responsibility fell from 40% to 35% between the years of 1992 and 2008.
Clearly, women are beginning to question the messages being fed to them by the mass media and their corporate backers. Women are asking questions, looking for answers, and pretty much making the same realizations described in the present article. Hopefully the trend continues.
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In Conclusion
The feminist movement of the late 20th century was a fraud. It was socially engineered by the Elite 1% from behind a hidden curtain, with the goal of pushing women into the workforce. With women working, the big corporations have earned more money than ever before.
The Elite achieved this end by implanting an idea into women’s minds—that they are suppressed by men and that in order to beat men and show their equality to men they need to compete with men in the workplace. Unfortunately, women are being spread too thin, as they are also fulfilling their traditional roles.
As a result, women are suffering more now than ever before, and many are having fewer children (and even no children) because of it. The storybook dream of women—to find prince charming and live happily ever after—has been transformed into the quest to earn money and compete with men in the workplace. The result is a society where tremendous burdens fall on the shoulders of women, where the State is raising children instead of devoted mothers, and where women’s overall health is failing like never before.
Richard Cassaro is author of the ground-breaking new book:
The Gothic cathedrals are an enduring mystery left over from medieval Europe; built a thousand years ago, these stunning stone skyscrapers still leave scholars puzzled as to the methods behind their construction. One of the most striking and enigmatic cathedrals is Chartres Cathedral in France; it has long baffled scholars and laymen alike, who claim it is no ordinary building. In fact it is not, and nor were her designers ordinary builders: they were “operative” Freemasons who had a sense of secret empowerment that they crafted into the cathedral, using their secrets of design to create a monument capable of uplifting others.
Above: Different views of Chartres Cathedral.
Chartres Cathedral, built in the 12th century, is both one of the greatest and most controversial achievements of Western architecture. Few people understand that Chartres is in many ways just as mysterious and baffling as the Great Pyramid of Giza. Over the centuries, several writers have commented that Chartres is not a Christian monument:
“It feels like heresy to say so, but there is something not quite Christian about Chartres Cathedral. Or perhaps one should say that it is somehow super-Christian, a place that connects the central spiritual tradition of the western world to a more ancient, strange and mysterious narrative.
—Philip Ball – Universe of Stone, A Biography of Chartres Cathedral
Much has been written about the supposed “magical” and “alchemical” power of Chartres cathedral to bless, purify, and transform its visitors; it almost seems as if the monument contains some sort of strange, powerful energy:
“Chartres seems to pose as many riddles as the Sphinx.”
—John James
The magic starts upon your first approach to Chartres; the first thing you see is its overpowering size and girth, in comparison to the surrounding wheat fields. The impact is indescribable.
“From a distance it [Chartres] seems to hover in mid-air above waving fields of wheat, and it is only when the visitor draws closer that the city comes into view, clustering around the hill on which the cathedral stands.”
—Wikipedia
As you come closer, you start to see the massive building stones Chartres was built with:
“The enormous size of the blocks of stone will strike the attention of the most casual visitor, but others will note the union of massive simplicity with perfect grace…the finest work of the kind in France.”
—J. L. J. Masse
The lack of steel tools and modern engineering would seem to make raising enormous stone blocks difficult if not impossible. However, it’s not only the size of the stones but also their complex shapes and the way in which they fit together perfectly with little or no mortar that defies explanation:
“The stonecutters, masons and sculptors of the Gothic age redefined what could be done with stone. Some of the blocks at Chartres are on such an awesome scale that it makes your legs tremble just to look at them… the blocks comprising the great arches of the vaulting often have highly complex shapes that have been made with stunning precision….”
—Philip Ball, Universe of Stone: A Biography of Chartres Cathedral
It’s typical to see phrases like “awesome scale” and “stunning precision” when reading about the pyramids of Egypt. But a (comparatively) modern building like Chartres?
History informs us that the builders of Chartres had suddenly and mysteriously made rapid and unprecedented breakthroughs in technology, allowing them to reach heights then unheard of in Europe. These technologies include:
POINTED ARCH (1st great innovation)
FLYING BUTTRESS (2nd great innovation)
RIBBED VAULT (3rd great innovation)
What’s going on here?
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Taller Than Liberty
Upon approaching the Western facade, the first aspect of the monument that makes itself known is how tall the twin towers actually are. The right tower is 349 feet tall, and the left is 377, making them taller even than the Statue of Liberty, from the ground to the top of the statue’s torch!
Left: Chartres Cathedral, France. Right: Statue of Liberty, NYC.
Visitors to Chartres often remark that it seems to be communicating some sort of message, a feeling that is not surprising at all: in medieval construction, buildings were very often designed to communicate esoteric wisdom and ideas:
“…the history of architecture is the history of writing. Before the printing press, mankind communicated through architecture. From Stonehenge to the Parthenon…Rows of stones were sentences…while Greek columns were “hieroglyphs” pregnant with meaning.”
—Rob Zaretsky, Victor Hugo and Architecture
If Chartres is indeed a message in stone, then what is it saying?
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Twin Towers “Sun” & “Moon”
Let us begin deciphering the message with the Twin Towers, those mysterious towers that many cathedrals seem to share:
Above: The so-called “Notre Dame cathedrals” were all built
during the same medieval era (c. 1200). All depict the
Twin Towers in the same position.
Both of Chartres towers are capped by iron emblems; the north tower has a sun and the south tower has a moon:
Above: The Twin Towers at Chartres are called the “Sun and Moon towers.”
These symbols are the first sign of the Pagan heresy encoded into Chartres, a direct reference to the ancient Pagan “doctrine of opposites”: an idea that everything in the universe is composed of diametrically opposed twin powers:
“Erected by the masons…the west front of each church had two towers representing the twin columns…the masculine and feminine aspects, the active and passive forces…Called, in Chartres Cathedral, the sun and moon towers…”
—Warren Kenton, Introduction to the Cabala
“These giant towers, indeed, and their aerial pinnacles are not twin sisters, but rather, it might seem, sister and elder brother, with their points of resemblance and their points of difference.”
—Cecil Headlam, The Story of Chatres
These towers in fact parallel a pair of “Twin Pillars” highly revered by the Freemasons, the organization credited with the planning and construction of the Gothic cathedrals.
The Twin Pillars, visible below on the important Masonic document called a “Tracing Board,” are named “Jachin” and “Boaz”—Jachin being the right-hand tower (crowned with the sun) and Boaz being the left-hand tower (crowned with the moon).
Above: The Twin Towers at Chartres, capped by the sun and the moon, match perfectly the Twin Pillars on the Masonic Tracing Board, which are also capped by sun and moon.
Crowned by the Sun and the Moon the Twin Towers on the cathedral, like the Twin Pillars on the Tracing Board, signify the pagan “pairs of opposites” doctrine:
The SUN means DAY. The MOON means NIGHT.
In the DAY it’s HOT. In the NIGHT it’s COLD.
The DAY brings LIGHT. The NIGHT brings DARK.
The DAY is DRY. The NIGHT is WET.
And so on, down the line.
These naturally occurring pairs of opposites form the “lost key” to all the Mystery schools in history (Perennial Philosophy, Hermetic Teachings, Philosopher’s Stone, Alchemy, and so on.) The doctrine of opposites teaches us that we live in a world of both light and darkness, right and wrong, good and evil.
Freemason Manly Hall (1901 – 1990) explained:
“Jachin, the white pillar of light…Boaz, the shadowy pillar of darkness…These two pillars respectively connote also the active and the passive…the sun and the moon…good and bad, light and darkness.”
—Manly Hall, The Secret Teachings of All Ages
In the early 20th century, genius architect Claude Bragdon wrote:
“…man, like the sun, is lord of day; he is like fire, a devastating force; woman is subject to the lunar rhythm; like water, she is soft, sinuous, fecund…The Masonic guilds of the Middle Ages were custodians of the esoteric… The north or right-hand tower (“the man’s side”) was called the sacred male pillar, Jachin; and the south, or left-hand tower (“the woman’s side”), the sacred female pillar, Boaz…”
—Claude Bragdon, The Beautiful Necessity
The existence of a male and female pillar on Chartres and the other High Gothic cathedrals reveals that the Freemasons believed in this Pagan doctrine of duality. This duality has since ancient times been symbolized by the number TWO.
Just as man is not apart from the universe, but lives inside it, the human body was also believed by the ancients to be dual, with the right-side half being “solar” and the left-side half being “lunar”:
Above: The ancients believed man’s physical body mimics the duality of the universe in which man lives. Learn more here.
The Kabbalah and Gnosticism teach that by balancing or “reconciling” these opposing forces in our bodies, one can “awaken”; feminine energy can and must be used as the activator of the masculine. When there is polarity there is tension, and it is said that within this tension a miraculous transformation within ourselves occurs, like the change a caterpillar makes when turning into a butterfly.
“…only in and by the reconciliation of opposing forces is the Pathway made to the true occult knowledge and practical power…”
—Temple of the Golden Dawn Initiation Ceremony
When we balance out the twin opposing forces (male / female, etc.) within our minds and bodies—which “balance” is symbolized by the number THREE—an alchemical reaction activates or awakens a mystical Third Eye latent within us.
“…in every man there is an Eye of the Soul which…is far more precious than ten thousand bodily eyes, for by it alone is truth seen.”
—Plato, The Republic
Once awakened, this Third Eye ventures inward. During this introspection, a powerful transformation takes place. One discovers or “sees,” using this Third Eye, a conscious “deity” held captive within, an eternal deity that is one’s Self. This deity, that we term the “soul,” is in fact a god who has fallen from a higher spiritual realm and now finds himself far from home.
“A man is a god in ruins.”
—Ralph Waldo Emerson
The seeker discovers he is this god, and to his dread learns that, due to his fallen state, this god is now encased in an animal’s body that mimics the duality of the universe. By balancing the opposites, however, he can open his Mind’s Eye; in doing so he learns that he can perceive, and then act from, his true higher Self or soul at the center of his dual physical nature.
“…Join the male and the female and you will find what you are seeking…”
—Aphorisms of Zosimus
“He who aspires to be master of his fate and captain of his soul must walk upon these opposites in the sense of transcending and dominating them, of trampling upon his lower sensual nature and keeping it beneath his feet in subjection and control.
His object is the development of his innate spiritual potencies….”
—W.L. Wilmshurst
The lighting of a bulb by tying a metal rod to both ends of a battery is a wonderful metaphor for the Third Eye; in Hinduism, for example, the concept of the Third Eye is achievable through Kundalini Yoga and meditation on key energy points in the human body. Note the Third Eye “dot” on the forehead:
Left: Great Buddha Kamakura, Japan, with Third Eye “dot” on forehead. Right: Kundalini Yoga, which involves activating the Ida and Pingala Channels, male and female in union, to awaken the Third Eye.
Kundalini is an ancient Sanskrit term denoting “illumination” or “enlightenment” one experiences during the discovery of the soul, and Kundalini Yoga is dedicated to the practice of opening the ajna chakra, or Third Eye.
Although virtually unknown in the West, Kundalini is said to be responsible for man’s spiritual and religious awakenings throughout history and in all parts of the world. In the days of old it constituted part of “the work” of Secret Societies, like Masonry.
“…the All-seeing eye…This is the eye of freemasonry, the third eye. While I am credibly formed that few Masons understand their own symbols, the fact remains that they use them…”
—Dr. George Washington Carey, The Wonders of the Human Body
Above: Masonic Twin Pillars (sun and moon) in balance, causing the awakening of the Third Eye, depicted single and in the center.
The Third Eye, according to this doctrine, is no longer in full working order in daily life. Awakening the Third Eye requires understanding the pairs of opposites and finding one’s center between them. This is heretical in a Western context; it is a “union with God” and was punishable by death for longer than a thousand years in Europe.
Similar ideas of harmonizing, uniting, reconciling and balancing opposites exist in all cultures, and these ideas are always associated with a single Third Eye:
Third Eye drawings throughout history, in different parts of the world. From left to right: Mexico sculpture; Egyptian eye of Ra; 16th century steel helmet with mask from Iran; stone drawing on wall at Teotihuacán, Mexico.
“Unfortunately our Western mind, lacking all culture in this respect, has never yet devised a concept, nor even a name, for the union of opposites through the middle path, that most fundamental item of inward experience…
…It is at once the most individual fact and the most universal, the most legitimate fulfillment of the meaning of the individual’s life.”
—Carl Jung
Masonic apron with emblem depicting Third Eye balancing over opposing sun and moon symbols.
Returning to Chartres, we note that between the male and female pillars we find a magnificent and very meaningful piece of architecture: a giant Rose Window, which we shall see symbolizes none other than a giant Eye.
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Rose Window
All Gothic cathedrals have rose windows, which find their origin in the Roman oculus. Oculus, the Latin word for eye, is still used to refer to other round windows, openings, and skylights in other edifices.
The truly astounding part of this, however, is how similar the Gothic Rose Window is to the single Eyeball. The central pupil, iris, the rings, etc. and so forth are strikingly parallel: the rose window is in and of itself a symbol for the eye.
“It is when the sun, already sinking in the west, looks the cathedral almost full in the face. Its rays, becoming more and more horizontal…while the great central rose window glares like the eye of a Cyclops…”
—Victor Hugo
This rose window sits perfectly in the center between the twin towers, or the pairs of opposites, just as your soul sits perfectly in the center between the twin sides of your dual body (your right or “sun” half and left or “moon” half): this immediately recalls the metaphor of the Third Eye described above, inside the duality of male and female. Prince Charles, speaking of Chartres’ design, describes it thusly:
“The entrance into the building is through the West front, which comprises two soaring towers, one with the symbol of the Moon upon it and one, a significant number of feet taller, bearing the symbol of the Sun… And beneath them sits one of the most spectacular of all rose windows, symbolizing the uniting of the apparent duality represented by the symbols of the Sun and the Moon. This unifying process is even built into the way the pilgrim was expected to journey around the cathedral.”
—Prince Charles, Harmony: A New Way of Looking at Our World.
The concept of the union of opposites and the number three is also prevalent in small architectural details:
Left: Trefoil in Gothic architecture. Right: Long predating the Gothic cathedrals, an Ancient Priest-king from Mohenjodaro wears trefoil and a circular amulet on his forehead depicting the Third Eye.
In architecture, a trefoil is an ornamental foliation consisting of three divisions, used in Gothic architecture to represent the form of a three-lobed leaf.
Returning to the Rose Window, we can see that no matter how simple or flamboyant the window, it is always depicted as circular. The circle is a perfect form, and is thus a symbol of eternity as well as a symbol of the eternal “soul within” or “god within” each of us.
Yet another way to look at the rose window is as a Buddhist symbol, similar to the Eastern “Wheel of Dharma” or “Wheel of Law,” a symbol denoting the Buddhist path to enlightenment.
Associated with this concept is the medieval idea of the Wheel of Fortune, or Rota Fortunae, which refers to the capricious nature of Fate. The goddess Fortuna spins the wheel at random, changing the positions of those on the wheel; some suffer while others gain, and Fortuna is always a woman, sometimes blindfolded, spinning the wheel.
Fortuna sits at the center of her Wheel, observing the rotation of four figures on its rim: above her, below her, to her left and to her right.
Countless writers have also described the entire Rose Window concept as a sacred mandala, leading one to their very center of all Being, which is their own inner being; the center of their own eternal, Inner Self. The word mandala means “circle.” Following Jung, they affirm the rose window represents the “expression of human aspiration towards wholeness and coherence.” Mandalas have existed in Eastern religion and philosophy for centuries:
Left: Tibetan Buddhist thangka painting, a mandala. Right: The Rose Window at Chartres.
In eastern philosophy, there are different paths to reach the divine, represented by gates at the cardinal points of the mandala. The goal, the quest, is to attain the center.
If you let your eyes glide along the tracery of the rose window at Chartres, while you slowly take in the geometric patterns, you can slowly awaken to a very calm or meditative Self. It’s almost like prayer, but to your own center.
It is possible that awareness of this ancient yet highly sophisticated occult wisdom enabled the builders of Chartres to carve and create the cathedral with an almost superhuman skill and ability, the same that raised the pyramids, Baalbek, and Stonehenge; it stands to reason, then, that Chartres itself would be encoded and embedded with this wisdom, an esoteric gift from the Masons to the Western world.
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Magic Labyrinths
Left: Mandala. Middle: Labyrinth at Chartres. Right: Labyrinth at Chartres.
The Rose Window on the outside of Chartres is connected with another mysterious phenomenon inside the cathedral—the labyrinth. Constructed in the second decade of the 13th century, the labyrinth is 12.9 (12.3) meters in diameter and fills the width of the nave.
Much has been written about the purpose of this labyrinth, but little contemporary documentation survives. The labyrinth symbolizes the long tortuous path of life, and the goal to find the spiritual soul or “center” (the Self) within the lower material body (the self); the center is the peace, whereas the outer circle represents the ups and downs of fortune. The labyrinth also depicts the reincarnating soul on the road to nirvana (the center).
Interestingly, the Ra symbol of Egypt and Freemasonry, the circumpunct, can be seen as a labyrinth. It stands for the you, the human; you must reach the center, where the rose is, to find your inner, eternal Self. The center is the dot in the center of the circle, the real higher Self inside the false, material body or lower self. The outer circle represents that body, enclosing the divine soul and separating it from the outside.
Above: Egypt’s aten hieroglyph as compared to the Labyrinth at Chartres. The labyrinth can be looked upon as the “key” or guide that teaches us how to read the “Ra” hieroglyph. Follow the path to find your Rose at your center, and live from that source.
Of course, the Aten of Ra and the Eye of Ra were interchangeable in Egypt; the Eye of Ra was the Third Eye and Aten of Ra was the Inner Soul. The same is true of the rose window at Chartres. It stands not only for the single Third Eye between opposites, but also the soul within the body that one sees when one awakens one’s Third Eye:
Above Left: Eye of Ra. Above Right: Aten of Ra. Egyptologists are of the mistaken opinion that these represent the sun in the sky. In fact, the Eye of Ra is your Third Eye, and the Aten of Ra is your soul within” which your Third Eye “sees” when activated.
In all labyrinths, the entrance and the exit are one. This of course brings us back to the unity of opposites; the entrance and exit are where the lower and higher selves meet.
The clergy destroyed these fascinating and sacred labyrinths because they were fearful of this ancient Pagan wisdom. As self-empowering wisdom, it was a threat to their hegemony; they reveal paths to power that any human being can follow without the aid of a priest. Fearing this loss of control, the Church began a systematic destruction of the labyrinths and all of these pagan symbols.
Take a closer look in the center of the labyrinth at Chartres. There sits a rose with six petals. What’s more, this rose seems to be at the center of the circle, where the horizontal and vertical axes formed by the labyrinth meet. Interestingly, the Rosicrucians, a Secret Society like the Freemasons who built Chartres, had as their central symbol a rose at the center of the Cross, just like this one:
Left: Labyrinth at Chartres. Notice the “rose” in the center of the cross, an elaborate pattern built with geometric precision by master architects.
Now notice how the Rose at the center of the labyrinth at Chartres forms a Hexagram (a right-side-up triangle combined with an upside-down triangle) a symbol for the balance of opposites.
It is thus easy to see how affixing a rose upon the crossing can come to mean a resolution of conflict, a union of opposites. This is the secret formula of THREE which leads to an awakening of the Third Eye. With time, the rose in the center, or “us”, grows more beautiful; it becomes wiser and stronger. This is the significance of the rose cross of the Rosicrucians, and both the Confraternity of the Rose Cross and the Order of the Milita Crucifera Evangelic (CR+C and OMCE, respectively).
Interestingly, the Chartres labyrinth is situated at the Western end of the nave and has the same dimensions as the rose window, which is the same height on the facade as the labyrinth is away from the West wall. If you folded the cathedral onto itself spatially, the rose window depicting Our Lady would line up and cover the maze. They both have the same purpose: to call us to the center of our own being. Watch the following brief video where the brilliant professor Keith Critchlow, co-founder of the Temenos Society, explains more:
This is quite eye-opening: it explains that the rose window and the labyrinth actually stand for the same thing. They stand for a Mandala, the sign of Ra, and symbolized a message to find the inner, eternal Self within.
From Left to Right: Mandala, Circumpunct, Labyrinth, Labyrinth, Rose Window. Walking among the turnings, one loses track of direction and of the outside world, and thus quiets the mind.
Each of the images is an image of the human; the Circle is the wheel of fortune, sometimes up and sometimes down, but the center is the real and eternal You; the higher Self. Attaining the center is the goal of the Mandala, and aten, and circumpunct: the goal of the labyrinth, the key that solves the riddle of the Eye of Ra. It is a symbolic pilgrimage; people walk the path ascending toward salvation or enlightenment. The labyrinth at Chartres is not a maze. Mazes are places where one gets lost; labyrinths are places where people are found.
Labyrinths and Mazes are of pagan origin. Labyrinths and Mazes have a history that can be traced back over 4000 years. The earliest examples, found carved on rocks, all have the same design—the classical labyrinth symbol:
Prehistoric labyrinth petroglyph, Pansaimol, Goa, India
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In Conclusion
This evidence, then, points strongly to Chartres cathedral being much more than a regular Catholic edifice. It is instead an exceptional marvel of high initiation, encoded with symbols that teach knowing candidates with the play of natural forces; it is a building that has embedded within it an ancient wisdom that predates Christianity, and endures as a crucible for the spiritual transformation of those who choose to look.
Countless mysteries still abound. Among the most pressing, perhaps, is why don’t modern scholars of the West acknowledge the role of the operative Freemasons here? Indeed this subject seems completely glossed over. Buildings of such complexity and elegance are rare even in modern times, and we would be hard pressed even now to find architects with the architectural skill and craftsmanship to create such amazing, detailed monuments.
Yet it seems clear that the Freemasons fit the bill as creators of the Gothic cathedrals. Look at the photo below. On the left, a group of magical builders. On the right, a group of magical buildings:
SUPERHUMAN MONUMENTS, CREATED BY SUPERHUMAN BEINGS
On the left, a group of magical builders. On the right, a group of magical buildings.
The designers and builders of Chartres did not design it with a wholly Christian idea in mind: instead they built Chartres to be a sacred shrine to their Masonic wisdom, imbuing it with the secret symbols and messages necessary to push visitors up onto heightened states of consciousness and awareness. Chartres is a sanctuary of alchemical transformation, an initiation machine fueled by a Pagan wisdom and guided by revolutionary engineering; the builders of Chartres forever changed how the world looks at art, but also may have changed how it looks at itself as well.
What seems apparent here as well is that the Masonic builders were experiencing a near-superhuman breakthrough of some kind, an achievement of wisdom and knowledge that enabled them to build a cathedral previously unknown to the world. They found their heaven inside themselves, their inner Self, and they used this knowledge to express what they discovered in the very stones of Chartres.
The breakthroughs they had made, spiritually, reflected in their architecture, their design, the breakthroughs, masonry, sculpture, and overall craftsmanship. They were extra-ordinary humans who, in turn, created extraordinary monuments; their spiritual breakthroughs and triumphs are directly reflected by their architectural breakthroughs and triumphs.
What you have read here is merely the tip of the iceberg. In Written In Stone, you can find more evidence that the great Gothic Cathedrals were Hermetic libraries in stone which encoded the Alchemical doctrine of the soul into the fabric of the monument, written into the art and architecture for all to read.
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Visit www.DeeperTruth.com to learn more about the secret of the Freemasons encoded in Gothic Cathedrals.
More and more Americans are starting to believe, with good reason, that ‘We The People’ are not free, but have become subservient to a small but powerful elite who possess ancient knowledge that they keep hidden from the masses. As an example of their greed, power and deception, we will look at how Macy’s, “The World’s Largest Store”, seems to be one of many weapons in their sinister corporate arsenal, and we will analyze the meaning of the occult symbolism used in Macy’s marketing.
Above: A massive gift-bag marked “the world’s largest store” emblazoned with Macy’s ancient Pentagram logo.Macy’s is the crown jewel of Federated Department Stores, a group of the nation’s most profitable stores.
The Macy’s story is usually painted in the corporate media as a storybook American business dream come true. But the truth is far different, far more sinister.
Macy’s is hypnotizing the masses and distorting America’s culture—and yet its atrocities go unnoticed, unseen. Few understand the deep damage it has done, and continues to do.
This “mind control” of the masses can be seen in 7 main ways:
#1 – Pentagram Logo - Macy’s has adopted the ancient Pentagram for its logo. The symbol is powerful beyond comprehension. Instead of using it to teach spiritual principles, the company is using it to control the minds of the masses.
#2 – Magic Colors - Macy’s uses red and white in most of its advertising, promotions, coupons, television commercials and more. These are the same colors the Nazis used. Why? Because both Macy’s and the Nazis knew that red and white are two colors that naturally attract the masses.
#3 – Magic “Believe” Slogan – Macy’s has coupled their Pentagram logo with a powerful “Believe” slogan. The two go side-by-side in ancient systems of magic (as we shall see).
#4 - Macy’s High Holy Days - Macy’s has hijacked and co-opted Thanksgiving and Christmas, and is now attempting to do the same with the 4th of July, changing the inherent meaning of these holidays and transforming them into “days of shopping.”
#5 – MoviesThat Shape American Culture – Macy’s is using movies and films to plant the seeds of consumerism on the unsuspecting American mind.
#6 - Archetypical Images – Macy’s has somehow come to possess ancient knowledge regarding archetypical images that attract the unconscious mind and they have “installed” those images throughout its stores.
#7 – Occult Symbols Encoded In Architecture – Macy’s uses ancient occult symbols throughout the architecture of its stores to attract the masses who are unconsciously drawn to these symbols.
Any credible sociologist would agree that Macy’s Department Store played a significant historical role in transforming Christmas into a grossly commercial enterprise. That same sociologist might say things started spiraling downward from there.
The “focal point” was the first Thanksgiving Day parade in 1924. The parade started in Harlem in upper Manhattan and went all the way down to Macy’s midtown store on Herald Square. At the end of it was Santa Claus, who held court at Macy’s 34th Street store up until Christmas Day, happy to listen to children of all ages requesting toys of all kinds.
Above: Macy’s Thanksgiving Day Parade in 1924 shows a float with Santa bearing the Macy’s pentagram logo.
What this did was it associated Christmas with gift-buying. This was something new in the American experience. This association of Christmas with gift-buying peaked at the end of World War II, when the masses began celebrating the post-war peace by gift-buying like never before.
Shortly after, in 1947, the movie Miracle on 34th Street told the tale of a kind old man hired to be the store Santa Claus at Macy’s flagship store in Herald Square. He believed he was Santa and the movie convinces you so, as he works miracles on-screen, including having R.H. Macy shake hands with his arch-enemy Gimbel.
The biggest miracle of all is how suddenly the holiday became associated not with any spiritual introspection, as it has been previous, but with gift-buying. This is partly how “We The People” have become unwitting servants to an empire beyond comprehension.
But how can this be? Macy’s is “America’s store.” Macy’s gives me a nice warm fuzzy feeling inside.
The reason is because Macy’s has successfully indoctrinated us to think this. They are using advanced marketing and advertising techniques. Most people have no idea how to defend against this. So they believe what Macy’s wants them to believe. Macy’s only cares about its bottom line; this in and of itself isn’t intrinsically evil. The bad part is that Macy’s is using powerful spiritual tools to turn you into a fear-driven consumption junkie, rather than revealing to you the true spiritual meaning of these tools and how they can help you evolve and grow.
So, why is this evil? It’s a dog eat dog world out there, no? Isn’t America all about capitalism and consumption?
America’s founders didn’t think so, and there is a distinct practical difference between “marketing” and “mind control”; Macy’s is now able to control consumers actions at will. That’s not really nice, is it?
And Macy’s is performing admirably in this regard. A recent (2011) headline described Macy’s latest earnings: “Macy’s profits jump 50 percent in fourth quarter, more than double for full year“. Not too shabby. A strange profit report, especially considering the current recession. The article explained: “Department store chain Macy’s Inc. reported that its fourth-quarter profits jumped 50 percent to $667 million for the fourth quarter of fiscal 2011, up from last year’s $445 million.” The truth is, a bad economy means little to America’s mind-controlled populace; a populace with little understanding of their inner powers but too much understanding of superficial matters.
So how exactly is Macy’s controlling the minds of the masses?
The answer is, Macy’s understands the cornerstone of all marketing—that “perception is reality”; how a product is “perceived” counts more than how “useful” or “functional” it is.
To see this, let’s first look at two different big corporations for a moment, Disney and Mercedes. Strictly speaking, one is an amusement park and the other sells cars. Their advertising, however, sells something else: Disney sells dreams of enchantment and childhood fantasies come true. Mercedes sells the idea of luxury, higher class, wealth, taste and status.
Above: Does Mercedes just sell cars? Does Disney just sell rides?
Consumers have dreams, but it’s the big corporations who plant the seeds of those dreams and then sell that dream to the consumer via marketing and advertising.
When people think of Volvo, they think “safety”; this is no accident. In 1927 the company’s founder committed to this idea, and today Volvo owns the concept of “automotive safety” in popular cultural consciousness, even though some other cars have scored higher in automotive safety tests. Volvo has even evolved the “safety” idea by instituting and describing in their marketing their quest for “preventative” safety, like testing airbags, model designs, crumple zones, and so on; a quintessential example of planting the dream seed and then delivering it.
These examples, then, form the base of our inquiry into Macy’s particular brand of mind-control. We have been talking of dreams; what dream comes to mind when we think of Macy’s?
The answer is, quite simply— magic. Macy’s magic will make our lives better, more interesting, more vivacious; it will make our pain go away. We can even see this in the company’s logo, the pentagram star, which is a powerful, ancient magical emblem. Macy’s wants us to believe in its magic, which magic the company uses to empower us to feel like each and every one of us is a glowing “star”—when we shop at Macy’s.
Here are seven subtle ways Macy’s makes us believe in this dream—a dream that lives and moves and has its being completely in our minds:
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#1 – MAGIC PENTAGRAM
To see how Macy’s seeks to associate itself with “magic” in our minds, we need look no further than the company’s pentagram logo, which is often coupled with a slogan that reads “the Magic of Macy’s”:
Above: Macy’s magic pentagram, along with its magic slogan.
This slogan has been in use for quite some time. Most people don’t realize it, but the word “magic” is related to Macy’s “star” logo, a symbol with a long history of “magic,” going back to ancient times:
“Pentagrams were used symbolically in ancient Greece and Babylonia, and are used today as a symbol of faith by many Wiccans, akin to the use of the cross by Christians… The pentagram has magical associations, and many people who practice Neopagan faiths wear jewelry incorporating the symbol…The pentagram has associations with Freemasonry…”
— Wikipedia
The pentagram has long been associated with mystery and mysticism. In the ancient tradition of magic, the pentagram is used to channel good energy, banish bad energy, offer protection, and bring desired outcomes depending how and where it is used. It is the simplest form of star shape that can be drawn unicursally—with a single line—hence it is sometimes called the Endless Knot. Other names are the Goblin’s Cross, the Pentalpha, the Witch’s Foot, and the Devil’s Star.
Used throughout history, the pentagram has many “magical” meanings and associated contexts:
The pentagram dates back to c. 3500BC at Ur of the Chaldees in Ancient Mesopotamia where it was symbolic of imperial power
Amongst the Hebrews, the symbol was ascribed to Truth and to the five books of the Pentateuch
In Ancient Greece, it was called the Pentalpha, being geometrically composed of five A’s
To the Gnostics, the pentagram was the ‘Blazing Star’
For the Druids, it was a symbol of the divine
In Egypt, it was used to symbolize the higher spiritual plane
The Pagan Celts ascribed the pentagram to the underground
Medieval Christians attributed the pentagram to the Five Wounds of Christ
The Christian Emperor Constantine I used the pentagram, together with the chi-rho symbol in his seal and amulet.
In the legend of Sir Gawain and the Green Knight, the pentagram was Sir Gawain’s glyph, inscribed in gold on his shield, symbolizing the five knightly virtues
In Hermeticism the upright pentagram is drawn as though in complete resemblance to the shape of man, with his legs and arms outstretched; indeed an illustration attributed to Agrippa or to Tycho Brae (1582) depicts the similarity of proportion in this image. Later, the pentagram came to be symbolic of the relationship of the head to the four limbs and hence of the pure concentrated essence of anything (or the spirit) to the four traditional elements of matter (quintessence).
Above: Expressing the saying “Every man and every woman is a star,” we can juxtapose Man on a pentagram with head and four limbs at the points.
“Every man and every woman is a star.”
—Aleister Crowley
The pentagram was well known throughout history as a spiritual symbol that transcends the logic of the mind and goes directly to the Will. It was used to aid in the development in spirituality. In the great ancient system of Freemasonry, every soul is symbolized by the Blazing Star, which is a pentagram. This is to remind us that beneath our physical flesh each one of us is a star that shines. That is to say, we are more than a physical body we see in the mirror; we are an eternal soul, a divine star underneath it. The women’s branch of Freemasonry uses the five pointed “Easter Star” as its emblem.
Left: The Masonic Blazing Star written in stone above the doorway of a building in France. Right: The Masonic Blazing Star is one of the most important symbols of the Craft.
The number ’5′ in general has always been regarded as mystical and magical, yet essentially human:
We have five fingers/toes on each limb extremity.
We commonly note five senses: sight, hearing, smell, touch and taste.
We perceive five stages or initiations in our lives: birth, adolescence, adulthood, parenthood and death.
Now that we have seen the pentagram’s meanings and symbolism as well as its spiritual connection to humanity, we can see why for over 150 years, the pentagram star has been used everywhere in Macy’s marketing. Often it appears by itself filling an entire newspaper ad and even the entire TV screen, especially around the holidays, and the Macy’s marketing department uses this ancient magical emblem to control the thoughts of consumers.
At left, Miss Helen Olstein was in the center of the star in a scene from a 1927 production by Macy’s employees, Red Star Revue. She was queen in the parade in 1926 and 1927.
Rather than enlightening Americans as to the true meaning of the Pentagram (i.e., that it can be used for spiritual introspection and development) Macy’s uses it for the more nefarious purpose of material gain; notice its use in the Macy’s commercials below:
While not the only big corporation to use the pentagram in advertising, they are one of the oldest and most successful to do so, even going so far as to understand how important the colors of the star are to successfully indoctrinate the people.
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#2 MAGIC COLORS (RED & WHITE)
Why is the pentagram always red or white? Red and white are a powerful combination, potent colors that have a tremendous impact on the human psyche and are thus used by Macy’s marketing:
In Nazi Germany, Hitler made sure that the colors red and white (and black, which is also used by Macy’s) formed the basis of the country’s swastika flag:
“In Mein Kampf, Hitler discussed at length his selection of colors for the swastika flag. He decided to use black, white and red because they had “the most brilliant harmony in existence”…Hanfstaengl later tried to get Hitler to change the colors…Hitler informed him that…he had learned…that “there is only one colour with which to attract the masses and that is red.”
—Sherree Owens Zalampas, Adolf Hitler: A Psychological Interpretation Of His Views On Architecture …
It’s worth noting here that Hitler was an accomplished and talented artist, with deep knowledge of colors and their juxtaposition, along with other design elements. It should not be surprising to believe, then, that in fact Hitler knew and understood how these colors affected his citizens on both a conscious and unconscious level. Many cultures see white and red as incredibly profound colors, especially in combination.
Japan is an example. Red and white are the colors of the Japanese flag; the red signifies the sun, the white signifies the spiritual source “from which” and “on which” the sun and all other life manifests:
Above: The Japanese national flag (kokki) has a red circle on a white background.
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#3 – MAGIC “BELIEVE” SLOGAN
Of course, just filling your advertising with colored pentagrams won’t by itself achieve a goal of consumer influence. In keeping with a stated goal of “perception is reality”, you must also entice the viewer to believe in the magic offered by the symbol. Every great scholar of magic, from Crowley to Evola, stresses that magic is useless without belief. As a result, Macy’s advertising machine must instill belief as well.
Toward this end, in much of Macy’s marketing we see the same one-word instruction over and over again, in which Macy’s commands men, women and children to believe:
Macy’s marketing needs you to believe in their magic in order to be successful, and so they run a “Believe” campaign side-by-side with their symbol in order to associate the two in the minds of viewers.
“Believe” draws not only on the brand’s association with the Thanksgiving Parade in New York City and the film Miracle On 34th Street, but harks back to the 1897 New York Sun editorial, “Yes, Virginia, there is a Santa Claus.” Designed to highlight Macy’s special connection to the holiday season, it is rooted in Macy’s brand heritage, whose “DNA is really imbedded in this holiday tradition, particularly with Santa,” according to marketing VP Martine Reardon.
Above: A modern Macy’s ad revisits an 1800s New York Sun editorial.
Besides television and print ads, Macy’s is now using social media to maximize their holiday campaign. The retailer has hosted a “Tell Us Why You Believe” contest, encouraging individuals to “share their thoughts about what they believe in and why they believe” in the form of short essays, photos and videos posted on the Macy’s “believe” website. This sort of content gathering is highly effective on two fronts; not only do they collect vital information for future marketing campaigns, but they know that getting a consumer to articulate why they believe is more effective than telling the consumer to believe. Active indoctrination is more effective than passive, and so social networking is a valuable tool for their marketing department on multiple levels.
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#4 – MAGIC HOLY DAYS (HOLIDAYS)
Not many would argue that Christmas is now a time for shopping and not for spiritual reflection. Beginning as early as October Americans are bombarded with Christmas advertising everywhere. Children and adults alike compile lengthy wish-lists of the latest available products, and adults are faced with the pressure of fulfilling such requests in order to make the holiday special and to keep children believing in Santa.
And all of this comes at a high price, financially and spiritually: Many Americans have come to associate the holiday season with high stress as they scramble amid chaos to shop, buy, wrap, and return. Suicide rates increase and so does depression across all ages and all walks of life. This current-day conception of Christmas is indicative of a significant change in holiday celebrations in the U.S. over time, and could hardly be said to be an improvement from the previous celebrations of Christmas that stressed spirituality and time with loved ones.
Macy’s is, above all, the originator of this commercialized Christmas. By virtue of its timing, the annual Macy’s Thanksgiving Day Parade claims to celebrate two holidays, Christmas and Thanksgiving. In truth, however, the parade is about advertising: Companies sponsor the parade and as a result are given license to insert their insignia and mascot into the parade. Far from being a cheerful holiday event, this parade is a part of advertising campaigns and designed to generate publicity and profits through spectacle.
The parade also benefits New York City. During this popular weekend, hotels provide a variety of different packages that promote the parade as well as one of the biggest shopping days of the year, the sinister “Black Friday” which comes the day after.
Above: The Macy’s Thanksgiving Day Parade began as a marketing ploy and has continued in this vein ever since. Macy’s owns Christmas; and Thanksgiving. When you wake up Thanksgiving morning, what do you see on TV?
Over the course of its long history, the parade has been recorded on TV, in newspapers, magazines, books, art, and film. These representations have the power to influence people’s perceptions of the parade as well as their perceptions of Macy’s, Thanksgiving and Christmas, pop-culture, history, and the American way of life.
Above: LIFE magazine has released two separate commemorative books on the parade.
The parade is carefully inserted not just into the minds of New York City’s people but Americans everywhere: Every year, before the show, feature stories and timely articles grace the pages of The New York Times and other newspapers and magazines leaking out details about the balloons, floats and even celebrities who will be attending. ads appear within newspapers to remind potential-spectators of the event, offering tips on when to arrive and how to select the best viewing locations. All of this serves to stir excitement and anticipation in parade-goers and the general public.
Even after the parade, Macy’s does not release its hold on viewers: there are TV and print reviews of the parade after the fact, summarizing the event and its highlights.
Above: Besides Thanksgiving, Macy’s is hijacking another important holiday by sponsoring the annual N.Y.C. 4th of July fireworks display. The event is a tradition for many Americans, and is televised each year on NBC, the same network that televises the Thanksgiving Day parade.
Of course, of all the celebrities that take part in the Thanksgiving Day Parade spectacle, we can’t forget Santa Claus, the “king” of the hour. He is a small but important feature of the parade, a culmination of the entire process:
Above: Jolly old Santa Claus, the king of the Thanksgiving Day parade and a poster-child for gift-buying and commercialism.
Santa, though he originated as Saint Nicholas, has since become a decidedly secular figure. More importantly, Santa has come to reign as the archetypal symbol of holiday marketing, as he stands for gift-giving and hence gift-purchasing. His presence is ubiquitous in American holiday ads, and has been for decades.
This sort of image exploitation is common in massive undertakings of public perception; the organization that is doing the exploitation takes a well-known symbol and replaces the semantic identity of the symbol; people recognize the symbol as one to be trusted, and so people more readily accept the changed message because the symbol is one they have been conditioned to trust.
In fact, all of these ideas regarding Santa Claus and the singular role of Macy’s in commercializing not only Christmas but American society in general is starting to be realized and discussed by scholars:
“…Christmas window displays of manufactured goods became a part of the promotion of Christmas buying and gift-giving (Snyder 1985). Numerous other department stores also began to promote Christmas gifts heavily at about this time (Schmidt 1991). Between 1880 and 1920, Waits (1978) found that popular American magazine advertising in November and December began to encourage the purchase of manufactured gifts…Santa Claus featured prominently in these ads… It’s not surprising that Santa became a fixture in department stores, which slowly realized that exploiting the growing Christmas emphasis on children was good business. If Santa is the god of materialism, what better place to enthrone him than in the department store which did so much to foster consumer culture.”
—Daniel Miller, Unwrapping Christmas
Of course, there is one “special” day out of the year that has become synonymous with, and almost as popular as, Christmas. The day is called “Black Friday”, and it is a day of excessive consumption. There are reports of shoppers sleeping in tents outside, rushing and trampling other shoppers in an attempt to get the best deal before it sells out. By Christmas, in fact, Americans spend almost $150 billion, or $500 for each man, woman, and child.
The corporations take it one step further, however, by linking economic prosperity with Christmas: Christmas is portrayed as good or bad depending on the amount Americans spent that year in shopping, or our “economic forecast”. It seems as though American families cannot have an enjoyable Christmas if retail sales are disappointing. In effect, the corporations have succeeded in making their interest your own; your Christmas cannot be good if their Christmas is not profitable.
So we have, then, the process by which Macy’s undermined the holy days to their own benefit; they cleverly co-opted a known symbol, and through a process of semantic shifting used Santa to create a culture of gift-giving that directly links the amount and quality of gifts, and subsequently the profits of these corporations, to a good or bad Christmas for the end consumer.
It may not seem like it, but this corporatization of Christmas—and, in turn, the general commercialization of the entire American society into a nation of consumers—was accelerated by, and is promoted heavily in, the film Miracle on 34th Street.
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#5 – MAGIC “MIRACLE” ON 34TH STREET
How can anyone say anything bad about Miracle on 34th Street? It’s a great movie, with wonderful characters and a deep, touching story. The problem with the movie, however, is it allowed America to turn a spiritual day into a day of mass consumption and materialism, causing America to be less than it once was and far less than what it has the potential to become.
For one thing, the role of Santa Claus in the film helps consecrate (make sacred) Macy’s and facilitate the spirit of spending with little concern for cost.
“Miracle on 34th Street completely disconnects Christmas from its original Christian meanings and significance. From the opening scenes, Christmas is presented as an almost purely commercial spectacle and secular family ritual, driven by individuals’ willingness to share in the fantasy of Christmas giving, Santa Claus, and personal dreams come true. Taking place in New York, the global capital of the emerging post-WWII transitional economy, Christmas and its rituals are designed, staged and managed by corporate capital (Macy’s) and the state (New York City and State) to sustain and/or increase consumer spending. The Thanksgiving Parade is an elaborate consumer spectacle, in part dedicated to commemorate Thanksgiving; but, to a larger degree, it is aimed at launching the Christmas shopping season. Warmed up with images of Santa and his reindeer, big business invokes consumers to spend the next two days after Thanksgiving and few weeks up to Christmas mobbing the department stores in a media-managed frenzy of personal-consumption.
—Diane Christine Raymond, Sexual Politics and Popular Culture
A less immediately-apparent theme in Miracle on 34th Street is the occult doctrine of the reconciliation of opposites, which is the key to occult wisdom:
“…only by the reconciliation of opposing forces is the Pathway made to true occult knowledge and practical power…”
—Israel Regardie, The Eye in the Triangle
“…Join the male and the female and you will find what you are seeking…”
—Aphorisms of Zosimus
The doctrine of the union of opposites is all-pervasive in Miracle on 34th Street from the first scene to the last. There are no less than three “sets” of opposites united in the film:
- The lead man (John Payne as Frederick M. Gailey) and lead woman (Maureen O’Hara as Doris Walker)
- Kris Kringle (Edmund Gwenn as Kris Kringle) and the girl (Natalie Wood as Susan)
- Macy’s and Gimbels
We see this “union of opposites” idea personified in the following timeless poster, where “pairs of opposites” are neatly balanced, symmetrically and in proper ratio:
First, we have Doris Walker and Fred Gailey, the strong male and female powers of the film. The movie creates a dichotomy in the characters by giving the leads opposite gender characteristics; Doris Walker is more “masculine”, a strong character who disagrees with Fred Gailey’s “idealistic binge”. Gailey, on the other hand, is more “feminine”: is softer and gentler, a romantic who gives up his stable job to defend Kris Kringle. The two opposites meet and fall in love, otherwise known as reconciling.
Another opposite pairing occurs with Kris Kringle and young Susan. Besides the male / female difference, Santa is old yet young at heart,while the little girl is young but old at heart.He is youthful for his age, she seems far beyond her years. The two reconcile by showing the other person their world, which helps the other in the transformation each one makes in the picture. The two become eternal friends.
Above: This film spawned three remakes (1959, 1973 and 1994) and a Broadway musical.
The third and final set of opposites that are united in the film are not so evident—that of Macy’s and Gimbels. Remember, the heads of these twin opposing forces actually shake hands with Kris Kringle in between them.
Note carefully how these opposites interact- it’s natural, right, and good for the first two pairs to reconcile; the movie lulls the viewer into the “reconciliation is good” phenomenon, and by doing so lead the viewer into believing the “reconciliation” between Macy’s and Gimbel’s is good and just. We love and support Doris and Fred, Kris and Susan- the “union of opposites”, used here to great effect, compels us to love and support Macy’s and Gimbel’s as well.
To believe that all of this has been setup to somehow sway the mind of the American public into feeling empathy and even love for Macy’s Department Store may seem a stretch to normal every day people—but not to those occultists and esoteric minded men and women who understand the power of the “union of opposites” doctrine and see how this doctrine was used in the film to subliminally attract and capture our hearts.
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#6 – MAGIC IMAGERY
All this information may seem daunting; we have so far gone over how Macy’s has co-opted the pentagram and Santa Claus as symbols and, in conjunction with some colors and ideas well-known to occultists, has turned Christmas from a spiritual day into a member-holiday of the “holiday season” in order to increase their profits and maximize revenue. Their marketing techniques do not stop there, however: In addition to the pentagram, Macy’s uses other age-old symbols to help us “believe” and buy into its myth and magic. There are too many Macy’s images to describe and delve into here, but we need one example still to illustrate the point: the famous “Photo With Santa Claus”.
We all remember as children the delight and wonder of getting our picture taken with Santa Claus. Some of us as adults still take part in the tradition. Macy’s knows the power of this memory. What Macy’s has done at its flagship store in NYC is to create a background behind their Santa Claus that mimics an ancient archetypical scene—the Tree of Life.
In the photos below, which were taken at Macy’s, look past Santa and the people and notice the background of the chair they are sitting on. This is no ordinary chair, it’s a magical chair that has special power, as we’re about to learn:
Above: Getting our picture taken with Santa taps into a timeless memory we all remember. Macy’s knows this.
First, look at the Christmas Tree in the middle, directly behind the centered Santa. This is the Tree of Life, an ancient and universal idea in Antiquity eventually adopted by the Hebrews and put in the biblical Book of Genesis.
A potent symbol of rebirth, Christmas Trees are a vestige of the pagan practice during the winter solstice of bringing greenery into the home (evergreen trees, plants, and leaves) to symbolize life in the dead of winter and the arrival of the winter solstice, which occurs in the northern hemisphere between December 21st and 22nd, and which signals the triumphant return of light. This celebration represented the end of the long, dark winter days and the beginning of the return of the light and its promise of spring.
The tree you see behind Santa Clause is the same Tree of Life that comes from ancient cultures. Those two reindeer flanking the Christmas Tree are even evident in ancient artwork. Shown below, we see them as symmetrical animal figures:
Left: Phrygian Terracotta 6-7th. Century BC. Anatolian Civilization Museum/ Ankara.
The two animals on the side are immediately evocative of the “union of opposites” mentioned above. Two animals on either side of the Tree represent the “pairs of opposites,” while the Tree of Life in the center represents the third power that unites the opposites in eternal and spiritual reconciliation, the same idea represented in the film “Miracle on 34th Street”, further highlighting Macy’s use of esoteric and occult symbols to further their indoctrination.
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#7 – MAGIC FLAGSHIP STORE
Clearly, the indoctrination described has been working: Macy’s has posted record profits, and has accrued enough wealth to own an entire city block in Manhattan, in an area with some of the most expensive real estate in the world!
The R. H. Macy and Company Store is the flagship of Macy’s department stores, located on Herald Square in Manhattan, NYC. The building has been the world’s largest department store since 1924. As of 2011, the store has stood at the site for 110 years.
Every year Macy’s decorates the storefront windows of its flagship store in Manhattan with holiday themes and people come from far and wide to stand on the sidewalk and gaze at the dream-like scenes. Christmas windows have now become a traditional part of New York City during the holidays.
The architecture of the building, however, is as important as its storefront windows, perhaps more so: The architecture is mystifying and subliminally attractive, conveying an unconscious message to all that gaze upon it.
Above: The occult owls, esoteric Triptych windows, pagan caryatids, and the ancient magical pentagram star.
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In Conclusion
Macy’s remains one of the most famous stores in the world, immortalized in people’s unconscious as the “store with a heart,” and synonymous in many minds with quality brands at affordable prices. But if we dig deep we will find that Macy’s is preventing us from finding our true inner Selves.
The human race has been asleep, and has dreamed that property and money are the true wealth of our nation, sacrificing men, women and children to the chimerical idea that danced in visionary splendor throughout their brains. The result of this is to be seen in the uneasiness that prevails everywhere. But humanity is slowly waking up and beginning to realize that it, itself, is the most precious thing on earth.
When we realize that big corporations like Macy’s have been responsible for singing us to sleep, only then will the masses learn and understand the true meaning of Macy’s.
Rumors of a connection linking Mormonism to Freemasonry have swirled for more than a century.
Articles and even entire books have been written on the subject.
However, the most powerful and mysterious connection between these two movements has not yet been recognized.
This connection is the following:
Amassive—Masonic—Triptych graces the façade of the Salt Lake Temple, the best-known temple of The Church of Jesus Christ of Latter-day Saints:
Salt Lake Temple, UTAH
If you don’t follow this blog regularly, here’s a brief overview of the Triptych…
I’ve uncovered evidence that the Triptych architectural pattern holds an ancient, symbolic meaning.
I’m writing a book called Written In Stone describing my discovery of the “Triptych” and the ancient wisdom it enshrines.
The Triptych graces the facades of ancient temples all over the world (see www.DeeperTruth.com).
This is because ancient cultures all knew the Triptych symbolizes a powerful and highly spiritual Sacred Science teaching, which they all once shared (exactly how is immaterial).
Even more interesting, modern Secret Societies, like the Freemasons, seem to have been very well-versed not only with Triptych design but also with the ancient Sacred Science wisdom it symbolizes.
As evidence of this, the (operative) Freemasons built the Triptych design into the portals of Gothic cathedrals:
So how, then, did the Triptych make its way onto the façade of the famous Salt Lake Temple?
This is a follow-up to my previous post (on January 21st).
Before you read this post, scroll down a bit and look at the small group of mosque photos I put together.
Can you see a strange, recurring pattern in the architecture?
(HINT: Think of the number THREE.)
I’m presenting these mosque photos because, in the last ten days I received two emails about my last post, both from skeptics.
One was a university instructor.
He says the “Triptych” three-in-one doorway (that I pointed out on cathedrals and mosques) is “happenstance, random, accidental, not symbolic of anything…”
He felt I was a victim of my own desire “to see something there that really isn’t there.”
He added, “To point to a few mosques that have three doors at their entrance, and to link this to the Gothic architecture of Christianity, insinuating an international, intergenerational, and interfaith conspiracy on the part of the builders, well, that’s far-fetched.”
First, I don’t think it’s far-fetched at all because Freemasonry is exactly an “international, intergenerational, and interfaith conspiracy” (or, instead of “conspiracy” let’s say “Secret Society”).
What’s more, we already have evidence of the existence of the Freemasons; we already have evidence that at one time the Freemasons built religious structures; we already have evidence that the Order accepts all religions (and is not partial to any one in particular); and we already have evidence that these Freemasons built using “Triptych” architecture.
Sure, we don’t yet have evidence that “Freemasons” built mosques.
But the Triptych discovery I’m pointing out on the facades of mosques—which parallels Gothic cathedral Triptychs—will soon change that.
(NOTE: This is why I’m writing Written In Stone—to break ground on this new discovery; to illuminate the idea that Freemasons encoded the Triptych into all types of buildings worldwide with the intention of memorializing a “Sacred Science of the Soul,” which is an eternal reality that transcends individual myths and religions.)
Just think about it…The Freemasons built the Gothic cathedrals, according to scholars, right?
And the Freemasons have historically encompassed all the religions—not just Christianity—right?
So, then, how much of a stretch is it to consider that the Freemasons are at the heart of all the world’s religious building traditions?—not just Christianity?
And how much of a stretch is it to believe that the operative Freemasons once understood an eternal doctrine of “truth” (an ancient “Sacred Science”) that’s more valuable than individual religions, and which they sought to preserve for posterity in the symbolic language of architecture? (i.e., not just Christian architecture, but in architecture all over the world).
Since a picture is worth a thousand words, here are a few thousand words in support of my thesis…
The following photos depict Mosques with Triptych entrances. It is my belief that the builders of these mosques were operative (Arabic) Freemasons encoding a deeper wisdom in the architecture.
Now, remember, this is not all the evidence I have of the Triptych / Sacred Science encoded in Mosques, it’s just a simple blog post:
Mosque of the Three Doors, Kairouan
Noyabaad Mosque
Bourguiba Mosque
Solo (Surakarta) Mosque Entrance
Taramati Masjid, Golconda Fort Freemasons
Red Mud Mosque - Triptych Freemasons
ramadan-at-badshahi-mosque-Freemasons gothic
Qairwin Mosque
Khan Mohammad Mirdhas Mosque
Grand Ummayad Mosque
Ancient Babri mosque
All of these mosques show clear evidence of “Triptych” three-in-one architecture.
—The same Triptych three-in-one architecture I’ve been able to link to the world’s most famous (and mysterious) Gothic cathedrals…
—The same Triptych three-in-one architecture I’ve been able to link to dozens of ancient civilizations across the world…
The Triptych has a DEEPER MEANING, a SYMBOLIC PURPOSE, a HIDDEN WISDOM…as you’ll see.
And the solution lies in the most mysterious and important of all the Masonic numbers—Three.
Were you unsatisfied by Dan Brown’s new novel, The Lost Symbol?
Did you think you were going to learn more about ancient mysticism, the Freemasons, and the meaning of life?
What if I told you that you can find everything you need to know about these topics and much more, in the next few minutes?
Would you follow my lead?
Over the past two decades, I’ve made incredible leaps and bounds into the lost wisdom of the Freemasons, and I’m now prepared to begin sharing my findings with the world.
You can get an idea of what I’m talking about by visiting this link: www.DeeperTruth.com
Go there now, watch my 2 minute movie, scroll down the page, sign up for my newsletter, and read the PDF report.
Everything you see and read is grounded in scholarship.
I’ve got lots more to share with you, so Stay Connected.
Journalist, speaker and author of Written In Stone: Decoding The Secret Masonic Religion Hidden In Gothic Cathedrals And World Architecture. The book uncovers a lost Wisdom Tradition that was practiced globally in antiquity, found memorialized in pyramids, Triptychs, and identical images worldwide. The central tenets of this tradition have been perpetuated in Western "Secret Societies." The most visible of these is the so-called "Masonic Fraternity," an age-old chivalric Order whose ranks have included Europe's Gothic cathedral builders and America's Founding Fathers: www.DeeperTruth.com