Macy’s Seven Deadly Sins: Mass Mind-Control Strategies & Symbolism

By Richard Cassaro | December 2nd, 2010 | Category: Sacred Sites & Symbols | Comment

More and more Americans are starting to believe, with good reason, that ‘We The People’ are not free, but have become subservient to a small but powerful elite who possess ancient knowledge that they keep hidden from the masses. As an example of their greed, power and deception, we will look at how (in this author’s opinion) Macy’s, “The World’s Largest Store”, seems to be one of many weapons in their sinister corporate arsenal, and we will analyze the meaning of the occult symbolism used in Macy’s marketing.

Above: A massive gift-bag marked “the world’s largest store” emblazoned with Macy’s ancient Pentagram logo. Macy’s is the crown jewel of Federated Department Stores, a group of the nation’s most profitable stores.

The rise of Macy’s is painted in the corporate media as a storybook American business dream come true. But the truth (in my opinion) is far different, far more sinister.

Macy’s seems to be hypnotizing the masses and distorting America’s culture—and yet its atrocities go unnoticed. Few understand the deep damage it seems to have done, and continues to do.

This “mind control” of the masses can be seen in 7 main ways:

#1 – Pentagram Logo – Macy’s has adopted the ancient Pentagram for its logo. The symbol is powerful beyond comprehension. The pentagram has been associated with high spirituality for millennia. Instead of using it to teach spiritual principles,  however, the company is using it to control the minds of the masses.

#2 – Magic Colors – Macy’s uses red and white in most of its advertising, promotions, coupons, television commercials and more. These are the same colors the Nazis used. Why? Because both Macy’s and the Nazis knew that red and white are two colors that naturally attract the masses.

#3 – Magic “Believe” Slogan – Macy’s has coupled their Pentagram logo with a powerful “Believe” slogan. The two go side-by-side in ancient systems of magic (as we shall see).

#4 – Macy’s High Holy Days – Macy’s appears to have hijacked and co-opted Thanksgiving and Christmas, and now seems to be attempting to do the same with the 4th of July, changing the inherent meaning of these holidays and transforming them into “days of shopping.”

#5 – Movies That Shape American Culture – Macy’s is apparently using movies and films to plant the seeds of consumerism on the unsuspecting American mind.

#6 – Archetypical Images – Macy’s appears to have somehow come to possess ancient knowledge regarding archetypical images that attract the unconscious mind. These images have been “installed” throughout its stores.

#7 – Occult Symbols Encoded In Architecture – Macy’s uses ancient occult symbols throughout the architecture of its stores. This architecture seems to be designed to attract the masses who are unconsciously drawn to these symbols.

Any credible sociologist would agree that Macy’s Department Store has played a significant historical role in transforming Christmas into a grossly commercial enterprise. That same sociologist might say things started spiraling downward from there.

The “focal point” was the first Thanksgiving Day parade  in 1924.  The parade started in Harlem in upper Manhattan and went all the way down to Macy’s midtown store on Herald Square. At the end of it was Santa Claus, who held court at Macy’s 34th Street store up until Christmas Day, happy to listen to children of all ages requesting toys of all kinds.

Above: Macy’s Thanksgiving Day Parade in 1924 shows a float with Santa bearing the Macy’s pentagram logo.

What this did was it associated Christmas with gift-buying. This was something new in the American experience. This association of Christmas with gift-buying peaked at the end of World War II, when the masses began celebrating the post-war peace by gift-buying like never before.

Shortly after, in 1947, the movie Miracle on 34th Street told the tale of a kind old man hired to be the store Santa Claus at Macy’s flagship store in Herald Square. He believed he was Santa and the movie convinces you so, as he works miracles on-screen, including having R.H. Macy shake hands with his arch-enemy Gimbel.

The biggest miracle of all is how suddenly the holiday became associated not with any spiritual introspection, as it has been previous, but with gift-buying. This is partly how “We The People” have become unwitting servants to an empire beyond comprehension.

But how can this be? Macy’s is “America’s store.” Macy’s gives me a nice warm fuzzy feeling inside.

The reason is because Macy’s appears to have successfully indoctrinated us to think this. They are using advanced marketing and advertising techniques.  Most people have no idea how to defend against this. So they believe what Macy’s wants them to believe. Macy’s only cares about its bottom line; this in and of itself isn’t intrinsically evil. The bad part is that Macy’s seems to knowingly be using powerful spiritual tools to turn you into a fear-driven consumption junkie, rather than revealing to you the true spiritual meaning of these tools and how they can help you evolve and grow.

So, why is this evil? It’s a dog eat dog world out there, no? Isn’t America all about capitalism and consumption?

America’s founders didn’t think so, and there is a distinct practical difference between “marketing” and “mind control”; Macy’s appears to now be able to control consumers actions at will. That’s not really nice, is it?

And Macy’s is performing admirably in this regard. A recent (2011) headline described Macy’s latest earnings: “Macy’s profits jump 50 percent in fourth quarter, more than double for full year“. Not too shabby. A strange profit report, especially considering the current recession. The article explained: “Department store chain Macy’s Inc. reported that its fourth-quarter profits jumped 50 percent to $667 million for the fourth quarter of fiscal 2011, up from last year’s $445 million.” The truth is, a bad economy means little to America’s mind-controlled populace; a populace with little understanding of their inner powers but too much understanding of superficial matters.

So how exactly is Macy’s controlling the minds of the masses, if indeed they are?

The answer is, Macy’s understands the cornerstone of all marketing—that “perception is reality”; how a product is “perceived” counts more than how “useful” or “functional” it is.

To see this, let’s first look at two different big corporations for a moment, Disney and Mercedes. Strictly speaking, one is an amusement park and the other sells cars. Their advertising, however, sells something else: Disney sells dreams of enchantment and childhood fantasies come true. Mercedes sells the idea of luxury, higher class, wealth, taste and status.

Above: Does Mercedes just sell cars? Does Disney just sell rides?

Consumers have dreams, but it’s the big corporations who plant the seeds of those dreams and then sell that dream to the consumer via marketing and advertising.

When people think of Volvo, they think “safety”; this is no accident.  In 1927 the company’s founder committed to this idea, and today Volvo owns the concept of “automotive safety” in popular cultural consciousness, even though some other cars have scored higher in automotive safety tests. Volvo has even evolved the “safety” idea by instituting and describing in their marketing their quest for “preventative” safety, like testing airbags, model designs, crumple zones, and so on; a quintessential example of planting the dream seed and then delivering it.

These examples, then, form the base of our inquiry into the possibility that Macy’s is using advanced mind-influencing techniques. We have been talking of dreams; what dream comes to mind when we think of Macy’s?

The answer is, quite simply—magic. Macy’s has magic, and that magic will make our lives better, more interesting, more vivacious; it will make our pain go away. Macy’s wants us to believe that it has magic, which magic the company uses to empower us to feel like a glowing star when we shop at Macy’s—the same star the company uses in its ancient magical pentagram logo.

To see how Macy’s accomplishes this seemingly Herculean task, read through the following SEVEN subtle ways Macy’s makes us believe in the Magic dream they are selling us—a dream that lives and moves and has its being completely in our minds:



To see how Macy’s seeks to associate itself with “magic” in our minds, we need look no further than the company’s pentagram logo, which is often coupled with a slogan that reads “the Magic of Macy’s”:

Above: Macy’s magic pentagram, along with its magic slogan.

This slogan has been in use for quite some time. Most people don’t realize it, but the word “magic” is related to Macy’s “star” logo, a symbol with a long history of “magic,” going back to ancient times:

“Pentagrams were used symbolically in ancient Greece and Babylonia, and are used today as a symbol of faith by many Wiccans, akin to the use of the cross by Christians… The pentagram has magical associations, and many people who practice Neopagan faiths wear jewelry incorporating the symbol…The pentagram has associations with Freemasonry…”


The pentagram has long been associated with mystery and mysticism. In the ancient tradition of magic, the pentagram is used to channel good energy, banish bad energy, offer protection, and bring desired outcomes depending how and where it is used. It is the simplest form of star shape that can be drawn unicursally—with a single line—hence it is sometimes called the Endless Knot. Other names are the Goblin’s Cross, the Pentalpha, the Witch’s Foot, and the Devil’s Star.

Used throughout history, the pentagram has many “magical” meanings and associated contexts:

  • The pentagram dates back to c. 3500BC at Ur of the Chaldees in Ancient Mesopotamia where it was symbolic of imperial power
  • Amongst the Hebrews, the symbol was ascribed to Truth and to the five books of the Pentateuch
  • In Ancient Greece, it was called the Pentalpha, being geometrically composed of five A’s
  • To the Gnostics, the pentagram was the ‘Blazing Star’
  • For the Druids, it was a symbol of the divine
  • In Egypt, it was used to symbolize the higher spiritual plane
  • The Pagan Celts ascribed the pentagram to the underground
  • Medieval Christians attributed the pentagram to the Five Wounds of Christ
  • The Christian Emperor Constantine I used the pentagram, together with the chi-rho symbol in his seal and amulet.
  • In the legend of Sir Gawain and the Green Knight, the pentagram was Sir Gawain’s glyph, inscribed in gold on his shield, symbolizing the five knightly virtues

In Hermeticism the upright pentagram is drawn as though in complete resemblance to the shape of man, with his legs and arms outstretched; indeed an illustration attributed to Agrippa or to Tycho Brae (1582) depicts the similarity of proportion in this image. Later, the pentagram came to be symbolic of the relationship of the head to the four limbs and hence of the pure concentrated essence of anything (or the spirit) to the four traditional elements of matter (quintessence).

Above:    Expressing the saying “Every man and every woman is a star,” we can juxtapose Man on a pentagram with head and four limbs at the points.

“Every man and every woman is a star.”

—Aleister Crowley

The pentagram was well known throughout history as a spiritual symbol that transcends the logic of the mind and goes directly to the Will. It was used to aid in the development of spirituality. In the great ancient system of Freemasonry, every soul is symbolized by the Blazing Star, which is a pentagram. This is to remind us that beneath our physical flesh each one of us is a star that shines. That is to say, we are more than a physical body we see in the mirror; we are an eternal soul, a divine star underneath it. The women’s branch of Freemasonry uses the five pointed “Easter Star” as its emblem.

Left: The Masonic Blazing Star written in stone above the doorway of a building in France. Right: The Masonic Blazing Star is one of the most important symbols of the Craft.

The number ‘5’ in general has always been regarded as mystical and magical, yet essentially human:

  • We have five fingers/toes on each limb extremity.
  • We commonly note five senses: sight, hearing, smell, touch and taste.
  • We perceive five stages or initiations in our lives: birth, adolescence, adulthood, parenthood and death.

Now that we have seen the pentagram’s meanings and symbolism as well as its spiritual connection to humanity, we can see why for over 150 years, the pentagram star has been used everywhere in Macy’s marketing. Often it appears by itself filling an entire newspaper ad and even the entire TV screen, especially around the holidays, and the Macy’s marketing department uses this ancient magical emblem apparently to influence and even “control” the thoughts of consumers.

At left, Miss Helen Olstein was in the center of the star in a scene from a 1927 production by Macy’s employees, Red Star Revue. She was queen in the parade in 1926 and 1927.

Rather than enlightening Americans as to the true meaning of the Pentagram (i.e., that it can be used for spiritual introspection and development)  Macy’s uses it for the more nefarious purpose of material gain; notice its use in the Macy’s commercials below:

While not the only big corporation to use the pentagram in advertising, they are one of the oldest and most successful to do so, even apparently going so far as to understand how important the colors of the star are to successfully indoctrinate the people.



Why is the pentagram always red or white? Red and white are a powerful combination, potent colors that have a tremendous impact on the human psyche and are thus used by Macy’s marketing:

In Nazi Germany, Hitler made sure that the colors red and white (and black, which is also used by Macy’s) formed the basis of the country’s swastika flag:

“In Mein Kampf, Hitler discussed at length his selection of colors for the swastika flag. He decided to use black, white and red because they had “the most brilliant harmony in existence”…Hanfstaengl later tried to get Hitler to change the colors…Hitler informed him that…he had learned…that “there is only one colour with which to attract the masses and that is red.”

—Sherree Owens Zalampas, Adolf Hitler: A Psychological Interpretation Of His Views On Architecture …

It’s worth noting here that Hitler was an accomplished and talented artist, with deep knowledge of colors and their juxtaposition, along with other design elements. It should not be surprising to believe, then, that in fact Hitler knew and understood how these colors affected his citizens on both a conscious and unconscious level. Many cultures see white and red as incredibly profound colors, especially in combination.

Japan is an example. Red and white are the colors of the Japanese flag; the red signifies the sun, the white signifies the spiritual source “from which” and “on which” the sun and all other life manifests:

Above: The Japanese national flag (kokki) has a red circle on a white background.



Of course, just filling your advertising with colored pentagrams won’t by itself achieve a goal of consumer influence. In keeping with a stated goal of “perception is reality”, you must also entice the viewer to believe in the magic offered by the symbol. Every great scholar of magic, from Crowley to Evola, stresses that magic is useless without belief. As a result, Macy’s advertising machine must instill belief as well.

Toward this end, in much of Macy’s marketing we see the same one-word instruction over and over again, in which Macy’s commands men, women and children to believe:

Macy’s marketing needs you to believe in their magic in order to be successful, and so they run a “Believe” campaign side-by-side with their magic symbol in order to associate the two in the minds of viewers.

“Believe” draws not only on the brand’s association with the Thanksgiving Parade in New York City and the film Miracle On 34th Street, but harks back to the 1897 New York Sun editorial, “Yes, Virginia, there is a Santa Claus.” Designed to highlight Macy’s special connection to the holiday season, it is rooted in Macy’s brand heritage, whose “DNA is really imbedded in this holiday tradition, particularly with Santa,” according to marketing VP Martine Reardon.

Above: A modern Macy’s ad revisits an 1800s New York Sun editorial.

Besides television and print ads, Macy’s is now using social media to maximize their holiday campaign. The retailer has hosted a “Tell Us Why You Believe” contest, encouraging individuals to “share their thoughts about what they believe in and why they believe” in the form of short essays, photos and videos posted on the Macy’s “believe” website. This sort of content gathering is highly effective on two fronts; not only do they collect vital information for future marketing campaigns, but they know that getting a consumer to articulate why they believe is more effective than telling the consumer to believe. Active indoctrination is more effective than passive, and so social networking is a valuable tool for their marketing department on multiple levels.



Not many would argue that Christmas is now a time for shopping and not for spiritual reflection. Beginning as early as October Americans are bombarded with Christmas advertising everywhere. Children and adults alike compile lengthy wish-lists of the latest available products, and we are faced with the pressure of fulfilling such requests in order to make the holiday special and to keep children believing in Santa.

And all of this comes at a high price, financially and spiritually: Many Americans have come to associate the holiday season with high stress as they scramble amid chaos to shop, buy, wrap, and return. Suicide rates increase and so does depression across all ages and all walks of life. This current-day conception of Christmas is indicative of a significant change in holiday celebrations in the U.S. over time, and could hardly be said to be an improvement from the previous celebrations of Christmas that stressed spirituality and time with loved ones.

Macy’s is, above all, the originator of this commercialized Christmas. By virtue of its timing, the annual Macy’s Thanksgiving Day Parade claims to celebrate two holidays, Christmas and Thanksgiving. In truth, however, the parade is about advertising: Companies sponsor the parade and as a result are given license to insert their insignia and mascot into the parade. Far from being a cheerful holiday event, this parade is a part of advertising campaigns and designed to generate publicity and profits through spectacle.

The parade also benefits New York City. During this popular weekend, hotels provide a variety of different packages that promote the parade as well as one of the biggest shopping days of the year, the sinister “Black Friday” which comes the day after.

Above: The Macy’s Thanksgiving Day Parade began as a marketing ploy and has continued in this vein ever since. Macy’s owns Christmas; and Thanksgiving. When you wake up Thanksgiving morning, what do you see on TV?

Over the course of its long history, the parade has been recorded on TV, in newspapers, magazines, books, art, and film. These representations have the power to influence people’s perceptions of the parade as well as their perceptions of Macy’s, Thanksgiving and Christmas, pop-culture, history, and the American way of life.

Above: LIFE magazine has released two separate commemorative books on the parade.

The parade is carefully inserted not just into the minds of New York City’s people but Americans everywhere: Every year, before the show, feature stories and timely articles grace the pages of The New York Times and other newspapers and magazines leaking out details about the balloons, floats and even celebrities who will be attending. Ads appear within newspapers to remind potential-spectators of the event, offering tips on when to arrive and how to select the best viewing locations. All of this serves to stir excitement and anticipation in parade-goers and the general public.

Even after the parade, Macy’s does not release its hold on viewers: there are TV and print reviews of the parade after the fact, summarizing the event and its highlights.

Above: Besides Thanksgiving, Macy’s seems to be purposely hijacking another important holiday by sponsoring the annual N.Y.C. 4th of July fireworks display. The event is a tradition for many Americans, and is televised each year on NBC, the same network that televises the Thanksgiving Day parade.

Of course, of all the celebrities that take part in the Thanksgiving Day Parade spectacle, we can’t forget Santa Claus, the “king” of the hour. He is a small but important feature of the parade, a culmination of the entire process:

Above: Jolly old Santa Claus, the king of the Thanksgiving Day parade and a poster-child for gift-buying and commercialism.

Santa, though he originated as Saint Nicholas, has since become a decidedly secular figure. More importantly, Santa has come to reign as the archetypal symbol of holiday marketing, as he stands for gift-giving and hence gift-purchasing. His presence is ubiquitous in American holiday ads, and has been for decades.

This sort of image exploitation is common in massive undertakings of public perception; the organization that is doing the exploitation takes a well-known symbol and replaces the semantic identity of the symbol; people recognize the symbol as one to be trusted, and so people more readily accept the changed message because the symbol is one they have been conditioned to trust.

In fact, all of these ideas regarding Santa Claus and the singular role of Macy’s in commercializing not only Christmas but American society in general is starting to be realized and discussed by scholars:

…Christmas window displays of manufactured goods became a part of the promotion of Christmas buying and gift-giving (Snyder 1985). Numerous other department stores also began to promote Christmas gifts heavily at about this time (Schmidt 1991). Between 1880 and 1920, Waits (1978) found that popular American magazine advertising in November and December began to encourage the purchase of manufactured gifts…Santa Claus featured prominently in these ads… It’s not surprising that Santa became a fixture in department stores, which slowly realized that exploiting the growing Christmas emphasis on children was good business. If Santa is the god of materialism, what better place to enthrone him than in the department store which did so much to foster consumer culture.”

—Daniel Miller, Unwrapping Christmas

Of course, there is one “special” day out of the year that has become synonymous with, and almost as popular as, Christmas. The day is called “Black Friday”, and it is a day of excessive consumption. There are reports of shoppers sleeping in tents outside, rushing and trampling other shoppers in an attempt to get the best deal before it sells out. By Christmas, in fact, Americans spend almost $150 billion, or $500 for each man, woman, and child.

The corporations take it one step further, however, by linking economic prosperity with Christmas: Christmas is portrayed as good or bad depending on the amount Americans spent that year in shopping, or our “economic forecast”. It seems as though American families cannot have an enjoyable Christmas if retail sales are disappointing. In effect, the corporations have succeeded in making their interest your own; your Christmas cannot be good if their Christmas is not profitable.

So we have, then, the process by which Macy’s undermined the holy days to their own benefit; they cleverly co-opted a known symbol, and through a process of semantic shifting used Santa to create a culture of gift-giving that directly links the amount and quality of gifts, and subsequently the profits of these corporations, to a good or bad Christmas for the end consumer.

It may not seem like it, but this corporatization of Christmas—and, in turn, the general commercialization of the entire American society into a nation of consumers—was accelerated by, and is promoted heavily in, the film Miracle on 34th Street.



How can anyone say anything bad about Miracle on 34th Street? It’s a great movie, with wonderful characters and a deep, touching story. The problem with the movie, however, is it allowed America to turn a spiritual day into a day of mass consumption and materialism, causing America to be less than it once was and far less than what it has the potential to become.

For one thing, the role of Santa Claus in the film helps consecrate (make sacred) Macy’s and facilitate the spirit of spending with little concern for cost.

Miracle on 34th Street completely disconnects Christmas from its original Christian meanings and significance. From the opening scenes, Christmas is presented as an almost purely commercial spectacle and secular family ritual, driven by individuals’ willingness to share in the fantasy of Christmas giving, Santa Claus, and personal dreams come true. Taking place in New York, the global capital of the emerging post-WWII transitional economy, Christmas and its rituals are designed, staged and managed by corporate capital (Macy’s) and the state (New York City and State) to sustain and/or increase consumer spending. The Thanksgiving Parade is an elaborate consumer spectacle, in part dedicated to commemorate Thanksgiving; but, to a larger degree, it is aimed at launching the Christmas shopping season. Warmed up with images of Santa and his reindeer, big business invokes consumers to spend the next two days after Thanksgiving and few weeks up to Christmas mobbing the department stores in a media-managed frenzy of personal-consumption.

—Diane Christine Raymond, Sexual Politics and Popular Culture

A less immediately-apparent theme in Miracle on 34th Street is the occult doctrine of the reconciliation of opposites, which is the key to occult wisdom:

“…only by the reconciliation of opposing forces is the Pathway made to true occult knowledge and practical power…”

—Israel Regardie, The Eye in the Triangle

“…Join the male and the female and you will find what you are seeking…”

—Aphorisms of Zosimus

The doctrine of the union of opposites is all-pervasive in Miracle on 34th Street from the first scene to the last. There are no less than three “sets” of opposites united in the film:

– The lead man (John Payne as Frederick M. Gailey) and lead woman (Maureen O’Hara as Doris Walker)
– Kris Kringle (Edmund Gwenn as Kris Kringle) and the girl (Natalie Wood as Susan)
– Macy’s and Gimbels

We see this “union of opposites” idea personified in the following timeless poster, where “pairs of opposites” are neatly balanced, symmetrically and in proper ratio:

First, we have Doris Walker and Fred Gailey, the strong male and female powers of the film. The movie creates a dichotomy in the characters by giving the leads opposite gender characteristics; Doris Walker is more “masculine”, a strong character who disagrees with Fred Gailey’s “idealistic binge”. Gailey, on the other hand, is more “feminine”: is softer and gentler, a romantic who gives up his stable job to defend Kris Kringle. The two opposites meet and fall in love, otherwise known as reconciling.

Another opposite pairing occurs with Kris Kringle and young Susan. Besides the male / female difference, Santa is old yet young at heart,while the little girl is young but old at heart.He is youthful for his age, she seems far beyond her years. The two reconcile by showing the other person their world, which helps the other in the transformation each one makes in the picture. The two become eternal friends.

Above: This film spawned three remakes (1959, 1973 and 1994) and a Broadway musical.

The third and final set of opposites that are united in the film are not so evident—that of Macy’s and Gimbels. Remember, the heads of these twin opposing forces actually shake hands with Kris Kringle in between them.

Note carefully how these opposites interact—it’s natural, right, and good for the first two pairs to reconcile; the movie lulls the viewer into the “reconciliation is good” phenomenon, and by doing so leads the viewer into believing the “reconciliation” between Macy’s and Gimbel’s is good and just. We love and support Doris and Fred, Kris and Susan—the “union of opposites”, used here to great effect, compels us to love and support Macy’s and Gimbel’s as well.

To believe that all of this has been setup to somehow sway the mind of the American public into feeling empathy and even love for Macy’s Department Store may seem a stretch to normal every day people—but not to those occultists and esoteric minded men and women who understand the power of the “union of opposites” doctrine and see how this doctrine was used in the film to subliminally attract and capture our hearts.



In addition to the pentagram, Macy’s uses other age-old symbols to help us “believe” and buy into its myth and magic. There are too many Macy’s images to describe and delve into here, but we need one example still to illustrate the point: the famous “Photo With Santa Claus”.

We all remember as children the delight and wonder of getting our picture taken with Santa Claus. Some of us as adults still take part in the tradition. Macy’s knows the power of this memory. What Macy’s has done at its flagship store in NYC is to create a background behind their Santa Claus that mimics an ancient archetypical scene—the Tree of Life.

In the photos below, which were taken at Macy’s, look past Santa and the people and notice the background of the chair they are sitting on. This is no ordinary chair, it’s a magical chair that has special power, as we’re about to learn:

Above: Getting our picture taken with Santa taps into a timeless memory we all remember. Macy’s knows this.

The chair depicts a tree and two reindeer flanking and facing the tree. First, look at the tree itself. This is the Tree of Life, an ancient and universal idea in Antiquity eventually adopted by the Hebrews and put in the biblical Book of Genesis.

A potent symbol of rebirth, Christmas Trees are a vestige of the pagan practice during the winter solstice of bringing greenery into the home (evergreen trees, plants, and leaves) to symbolize life in the dead of winter and the arrival of the winter solstice, which occurs in the northern hemisphere between December 21st and 22nd, and which signals the triumphant return of light. This celebration represented the end of the long, dark winter days and the beginning of the return of the light and its promise of spring.

The tree you see behind Santa Clause is the same Tree of Life that comes from ancient cultures. Those two reindeer flanking the Christmas Tree are even evident in ancient artwork. Shown below, we see them as symmetrical animal figures:

Left: Phrygian Terracotta 6-7th. Century BC.  Anatolian Civilization Museum/ Ankara.

The two animals on the side are immediately evocative of the “union of opposites” mentioned above. Two animals on either side of the Tree represent the “pairs of opposites,” while the Tree of Life in the center represents the third power that unites the opposites in eternal and spiritual reconciliation, the same idea represented in the film “Miracle on 34th Street”, further highlighting Macy’s use of esoteric and occult symbols to further their influence (and, in my opinion, indoctrination).



Clearly, this alleged indoctrination has been working: Macy’s has posted record profits, and has accrued enough wealth to own an entire city block in Manhattan, in an area with some of the most expensive real estate in the world!

The R. H. Macy and Company Store is the flagship of Macy’s department stores, located on Herald Square in Manhattan, NYC. The building has been the world’s largest department store since 1924. As of 2011, the store has stood at the site for 110 years.

Every year Macy’s decorates the storefront windows of its flagship store in Manhattan with holiday themes and people come from far and wide to stand on the sidewalk and gaze at the dream-like scenes. Christmas windows have now become a traditional part of New York City during the holidays.

The architecture of the building, however, is as important as its storefront windows, perhaps more so: The architecture is mystifying and subliminally attractive, conveying an unconscious message to all that gaze upon it.

Above: The occult owls, esoteric Triptych windows, pagan caryatids, and the ancient magical pentagram star.


In Conclusion

Macy’s remains one of the most famous stores in the world, immortalized in people’s unconscious as the “store with a heart,” and synonymous in many minds with quality brands at affordable prices. But if we dig deep we will find that Macy’s, either willingly or not, is preventing us from finding our true inner Selves.

The human race has been asleep, and has dreamed that property and money are the true wealth of our nation, sacrificing men, women and children to the chimerical idea that danced in visionary splendor throughout their brains. The result of this is to be seen in the uneasiness that prevails everywhere. But humanity is slowly waking up and beginning to realize that it, itself, is the most precious thing on earth.

When we realize that big corporations like Macy’s have been responsible for singing us to sleep, only then will the masses learn and understand the true meaning of Macy’s.



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